Awadh (the region of the modern state of Uttar Pradesh around Ayodhya, west of Varanasi) holds a special place in the history of India, largely due to its culture and costumes amongst other things. The era of Nawabs, who were predominant in Awadh during 1722 to 1856, particularly influenced the evolution of fashion. The aristocracy of Lucknow gained immense wealth with the feudal system and spent extravagantly on their dresses. This had an impact on the dresses of the courtiers and the Awadhi people in general. The emphasis was not only on costumes and textiles, but also on how they were worn.